TEAM OF THE YEAR
From branded video game award.
To coveted football honor.
So what makes an award matter?
Where it comes from.
Imagine Harry Maguire offering you a trophy for “biggest forehead” or Neymar anointing you an “injury prone king”. You’d accept with tears in your eyes.
Who takes it home.
In the time it’d take you to read the headline “Cole Palmer wins La Croix's ‘Tastefully Bland Footballer of the Year’” you’d already have started to shed interesting parts of your personality to be more like him.
We put both together.
The fans who voted.
The superstars who won.
Celebrating in one iconic photo.
| TOTY | THE FANS' TEAM
| TOTY | THE FANS' TEAM
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Defender - PSG
Shot at Parc des Princes before the biggest match of the year. Went on to become our most successful post with 2.6M engagements—almost 4x the entire TOTY photography campaign from FC 24.
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Chelsea
At this point in the shooting cadence, clubs were lining up to help us—Chelsea supplied 35 fans from their foundation plus key influencers to ensure their trio was properly celebrated.
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Defender - Lyon
A style marker for the campaign and the most joyous shoot of the bunch.
| TOTY | THE FANS' TEAM
| TOTY | THE FANS' TEAM
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Defender - Liverpool
These candid moments were everything for us—capturing the true emotion around winning the award and being honored by fans. I mean look at him. I’m a United fan, but how can you not love this man?
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Midfielder - Real Madrid
Our cover star and most charismatic smile in world football. He kicked off our campaign and it immediately became the third most engaged post of all FC 25.
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Midfielder - Chelsea
The young players who have grown up during the TOTY era felt the true magnitude of the moment. The proof? Mr. Freezing Cold himself gave us his day off to make this happen.
Simple favor to sweeping fever.
You’ve heard about the mouse and the cookie (or perhaps, like folks with rural roots like me, the moose and the muffin). The same is true in football.
Give a club a chance to celebrate their best players and red tape becomes a damn red carpet.
Clubs became collaborators (even some that aren’t EA partners), leagues became mouthpieces (and so did Fabrizio?), players became passionate about their inclusions (sorry Emi Martinez!).
